Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your website just checked out 20% of the material you compose.
People only read the very first two words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you think you need to work with a copywriter.
Then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll prevent doing business with a business that does not have professional and tidy copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only find out what works after they go through some trial and error, gain some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.
Particular, trustworthy, and consistent “power” words that harness powerful, emotional and psychological triggers that guide people to buy your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to buy, it’s a testament to the power of words. When you need to offer anything online, it’s also a clear acknowledgement of simply how essential content marketing has become.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to solve an issue to absolutely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to change, do something about it, or simply make a various choice.
And then, you’re their best friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality causes open their wallets and purchase. However the fact is that copywriting is about trading something even more valuable.
Something that’s almost a scarce resource.
With so many options, deals, services, opportunities, and products, the only possible method for your readers and potential customers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely was part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write terrific copy.”.
Except that whenever you try, your words stop working to convince anyone to purchase– other than maybe your mother and a few loyal pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote again.
Think about another principle in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a seamless and natural method, your potential customers won’t even understand they’re being persuaded.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise lies in helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online since he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the best alternative to producing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Since Jim Edwards worked on both– however that need to just demonstrate how powerful his capability as a copy developer really is, they may seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading individuals– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must generate extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade clients to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to explain what they want to buy (page 104).
8 specific locations online that will reveal you the specific triggers encouraging your prospective consumers and getting them to invest their money. You can use this to place your own product, service, training, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer amount of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that excellent copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This section reveals solutions and design templates for sales, emails, and ads letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, e-mails, and advertisements letters? And the best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use information to direct your decisions.
However you can likewise use the feedback to plug into a couple of tested approaches for enhancing your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special guarantee. If you don’t like it, you can request a refund and you don’t have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re ready to get even more extensive with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?