Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your site only read 20% of the content you write.
People just check out the first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you think you need to hire a copywriter.
However then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more exposure, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll prevent working with a company that does not have professional and clean copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they do not know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect consumers are, what their greatest “pains” are, and where they presently live.
Particular, dependable, and constant “power” words that harness effective, mental and psychological triggers that guide people to buy your services and products.
And that’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wishes to earn money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of simply how crucial material marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve an issue to completely gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to alter, do something about it, or merely make a various choice.
And then, you’re their best friend. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. But the fact is that copywriting has to do with trading something even more valuable.
Something that’s practically a scarce resource.
With many options, deals, items, services, and opportunities, the only possible method for your potential customers and readers to trust you, purchase from you, and stay faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Other than that whenever you attempt, your words fail to encourage anyone to purchase– other than perhaps your mommy and a few loyal friends.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think of another principle in marketing that depends on tactical placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a seamless and natural method, your potential customers won’t even recognize they’re being convinced.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of know-how lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He devotes numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the best person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a huge quantity of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may seem comparable due to the fact that Jim Edwards worked on both– however that should simply show how powerful his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing individuals– and, often, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words should generate really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage clients to buy decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 particular locations online that will reveal you the specific triggers inspiring your potential clients and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a mere book.
I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “developed” using formulas– and these work no matter what you offer. This section exposes solutions and design templates for emails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to guide your decisions.
You can likewise utilize the feedback to plug into a couple of proven methods for improving your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct guarantee. If you don’t like it, you can request for a refund and you do not have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more in-depth with learning copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?