Russell Brunson Value Stack

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headlines.

Visitors to your site only checked out 20% of the content you write.

People just read the very first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you should employ a copywriter.

But then you find out about the expenses of working with a copywriter to get more clicks:

Russell Brunson Value Stack

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more presence, bring in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll avoid working with a business that does not have professional and tidy copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They just find out what works after they go through some trial and error, get some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

If they don’t understand what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect customers are, what their greatest “discomforts” are, and where they currently live.

Particular, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that assist individuals to purchase your products and services.

And that’s exactly what Copywriting Secrets, a powerful and essential book for anybody who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. It’s also a clear recognition of simply how crucial material marketing has actually become when you require to sell anything online.

Most people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That implies you worth your prospects’ time and you want to provide access to your deal as clearly and strategically as possible.

Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to completely gung-ho about your option.

But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they require to change, do something about it, or simply make a various decision.

And then, you’re their best friend. You use them a service that really works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s almost a scarce resource.

Which’s attention.

With numerous options, offers, services, items, and chances, the only possible way for your readers and prospects to trust you, purchase from you, and remain loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can use a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write terrific copy.”.

Except that each time you attempt, your words fail to convince anybody to buy– other than perhaps your mommy and a couple of loyal buddies.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, read that quote again.

Think of another principle in marketing that depends on tactical placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to act in such a natural and seamless way, your potential customers will not even realize they’re being convinced.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or location of expertise depends on assisting entrepreneurs make make money from funnel structure.

Russell Brunson Value Stack

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.

He’s the founder and owner of a direct response marketing company.

He commits hundreds of hours every year to training individually company owner in the Funnel Scripts community.

He’s a very popular author who has actually been operating online because he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Most importantly, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your deal to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can conserve you a massive quantity of time. It’s the perfect alternative to producing or keeping an internal copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– but that should simply show how effective his ability as a copy developer really is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to customize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are lots of “tricks” to persuading individuals– and, often, you have to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Value Stack

These insights and secrets work together so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.

The “Love me. Your words must elicit very strong feelings from individuals and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade customers to buy choice, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients use to describe what they want to purchase (page 104).

8 specific places online that will reveal you the precise triggers motivating your potential clients and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and clients (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of details Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves clues. This section exposes formulas and templates for advertisements, e-mails, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, advertisements, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to use 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can utilize data to assist your choices.

You can likewise use the feedback to plug into a couple of tested methods for enhancing your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will encourage your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more in-depth with discovering copywriting tricks for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

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