Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headlines.
Visitors to your site just read 20% of the content you write.
People only check out the first two words on a line– typically, they miss the third word.
It’s numbers like this that make you think you need to employ a copywriter.
However then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll prevent working with a business that doesn’t have tidy and expert copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only discover what works after they go through some experimentation, gain some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.
Particular, reputable, and constant “power” words that harness effective, emotional and psychological triggers that guide people to buy your services and items.
And that’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging individuals to purchase. When you need to offer anything online, it’s also a clear acknowledgement of just how essential content marketing has ended up being.
Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to fix a problem to absolutely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to change, do something about it, or simply make a various choice.
And then, you’re their buddy. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With many options, deals, opportunities, services, and products, the only possible way for your readers and potential customers to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write terrific copy.”.
Except that every time you attempt, your words fail to encourage anyone to buy– other than possibly your mom and a couple of devoted friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote again.
Think of another idea in marketing that relies on tactical placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a natural and seamless method, your prospects won’t even understand they’re being persuaded.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of expertise depends on assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has actually been operating online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the perfect alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They might appear comparable since Jim Edwards worked on both– but that should just demonstrate how powerful his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, frequently, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Your words must elicit really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to explain what they want to buy (page 104).
8 specific places online that will show you the exact triggers motivating your potential clients and getting them to invest their cash. You can use this to place your own product, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the large amount of info Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that terrific copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “developed” using solutions– and these work no matter what you sell. This area exposes formulas and templates for sales, emails, and advertisements letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can use data to assist your choices.
However you can likewise use the feedback to plug into a few tested techniques for improving your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a special guarantee. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re all set to get back at more in-depth with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to write any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?