Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headlines.
Visitors to your website just read 20% of the content you compose.
People only read the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
However then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more exposure, attract more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have expert and tidy copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only find out what works after they go through some trial and error, gain some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they currently live.
Particular, reliable, and constant “power” words that harness effective, psychological and mental triggers that assist individuals to purchase your services and products.
Which’s exactly what Copywriting Secrets, a effective and essential book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to inspiring people to buy, it’s a testament to the power of words. When you require to sell anything online, it’s likewise a clear recognition of just how important content marketing has actually become.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest good friend and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they need to alter, do something about it, or just make a different decision.
And after that, you’re their best friend. You offer them a solution that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
With numerous services, deals, opportunities, items, and services, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write excellent copy.”.
Other than that every time you attempt, your words fail to encourage anyone to purchase– except perhaps your mother and a couple of faithful good friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote once again.
Consider another concept in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and seamless method, your potential customers won’t even realize they’re being persuaded.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of knowledge lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He devotes hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online because he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the perfect alternative to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that ought to just show how powerful his ability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading individuals– and, typically, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the middle!” strategy. Your words should generate extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade clients to buy decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers use to describe what they wish to purchase (page 104).
8 specific places online that will show you the exact triggers encouraging your potential customers and getting them to spend their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This area exposes solutions and design templates for sales, advertisements, and e-mails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of tested methods for improving your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special promise. If you do not like it, you can ask for a refund and you do not have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you want on your side when you’re prepared to get back at more thorough with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every method in Copywriting Secrets.
What I understand for sure, however, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?