Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your website only read 20% of the content you compose.
People just read the first 2 words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you must hire a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid doing business with a business that does not have clean and professional copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness effective, emotional and psychological triggers that guide people to buy your services and products.
And that’s precisely what Copywriting Secrets, a effective and basic book for anybody who wants to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of just how important content marketing has actually ended up being.
Most people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to resolve an issue to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, act, or merely make a different decision.
And after that, you’re their best friend. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality results in open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
And that’s attention.
With numerous options, deals, opportunities, services, and items, the only possible way for your prospects and readers to trust you, buy from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose excellent copy.”.
Except that every time you try, your words stop working to persuade anybody to purchase– except maybe your mommy and a few faithful friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Think of another concept in marketing that depends on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and smooth method, your prospects will not even understand they’re being persuaded.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of know-how depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He devotes hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has been running online given that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple offers for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the right guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the perfect option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Because Jim Edwards worked on both– but that ought to just demonstrate how effective his ability as a copy developer genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words ought to generate really strong feelings from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers utilize to explain what they wish to buy (page 104).
8 specific locations online that will show you the precise triggers inspiring your possible customers and getting them to invest their money. You can use this to place your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves hints. This section exposes solutions and design templates for sales, emails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, ads, and emails letters? And the finest method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to guide your choices.
You can likewise utilize the feedback to plug into a few proven methods for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique pledge. If you don’t like it, you can ask for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with learning copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?