Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headlines.
Visitors to your site only checked out 20% of the material you write.
People just check out the very first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more presence, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll avoid working with a business that doesn’t have professional and tidy copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just discover what works after they go through some experimentation, acquire some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “discomforts” are, and where they currently live.
Particular, trusted, and constant “power” words that harness powerful, psychological and emotional triggers that direct people to buy your products and services.
Which’s exactly what Copywriting Secrets, a effective and basic book for anybody who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it pertains to encouraging individuals to buy. It’s also a clear acknowledgement of just how crucial material marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to solve an issue to totally gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to change, do something about it, or merely make a different decision.
And then, you’re their best friend. You use them an option that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and buy. But the reality is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
And that’s attention.
With numerous solutions, deals, chances, services, and products, the only possible method for your potential customers and readers to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write great copy.”.
Except that whenever you try, your words fail to encourage anyone to buy– other than possibly your mother and a couple of loyal buddies.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote again.
Consider another concept in marketing that counts on tactical positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and smooth way, your potential customers will not even realize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct response marketing company.
He dedicates numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the right person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the best option to creating or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They may seem comparable due to the fact that Jim Edwards worked on both– however that ought to simply demonstrate how powerful his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, often, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to develop persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” strategy. Your words should elicit really strong feelings from individuals and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince clients to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers use to explain what they want to purchase (page 104).
8 specific places online that will show you the specific triggers inspiring your possible clients and getting them to invest their cash. You can use this to place your own product, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that excellent copywriting leaves hints. It’s that excellent copy can always be plugged in and “developed” using formulas– and these work no matter what you offer. This area reveals solutions and templates for advertisements, sales, and emails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a couple of tested techniques for improving your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you an unique promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more extensive with finding out copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?