Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your website only read 20% of the material you write.
People just read the first two words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you need to employ a copywriter.
But then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more visibility, bring in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have expert and tidy copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only learn what works after they go through some trial and error, get some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, psychological and mental triggers that assist individuals to buy your services and items.
Which’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wishes to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns motivating individuals to buy. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how essential material marketing has ended up being.
Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That means you value your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they require to alter, take action, or merely make a various decision.
And after that, you’re their buddy. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With a lot of solutions, deals, items, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write fantastic copy.”.
Except that whenever you try, your words stop working to encourage anybody to buy– except possibly your mom and a couple of loyal good friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think of another concept in marketing that depends on tactical positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a natural and seamless way, your potential customers will not even recognize they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or location of knowledge depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a very popular author who has actually been operating online because he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you a huge quantity of time. It’s the best option to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might appear similar due to the fact that Jim Edwards dealt with both– however that ought to simply show how effective his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing individuals– and, frequently, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” technique. Your words should elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to explain what they want to buy (page 104).
8 particular places online that will reveal you the specific triggers motivating your possible customers and getting them to invest their cash. You can use this to place your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “developed” using solutions– and these work no matter what you offer. This section exposes formulas and design templates for ads, sales, and emails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and emails letters? And the best way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few proven techniques for enhancing your e-mails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a special guarantee. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you desire in your corner when you’re prepared to get back at more in-depth with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?