Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your site only checked out 20% of the material you compose.
People only read the very first two words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to hire a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent working with a business that does not have professional and clean copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only discover what works after they go through some experimentation, acquire some genuine data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.
Specific, dependable, and constant “power” words that harness effective, emotional and psychological triggers that assist people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a essential and effective book for anyone who wishes to generate income using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it comes to inspiring individuals to purchase. When you require to sell anything online, it’s also a clear recognition of simply how important content marketing has actually ended up being.
Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to fix a problem to totally gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Using words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to alter, take action, or merely make a different decision.
And then, you’re their best friend. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality results in open their wallets and purchase. However the fact is that copywriting is about trading something much more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many solutions, offers, opportunities, items, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Except that each time you attempt, your words stop working to persuade anyone to purchase– except perhaps your mama and a few devoted friends.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote again.
Consider another concept in marketing that depends on tactical positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a natural and seamless method, your prospects won’t even understand they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of expertise depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He devotes hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has actually been operating online because he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the ideal guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the best option to keeping an in-house copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may seem comparable due to the fact that Jim Edwards dealt with both– but that should just demonstrate how powerful his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing individuals– and, typically, you have to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Your words must generate extremely strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade clients to purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to describe what they want to buy (page 104).
8 specific locations online that will reveal you the specific triggers inspiring your prospective clients and getting them to invest their cash. You can utilize this to position your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves clues. This area exposes formulas and templates for emails, sales, and advertisements letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
But you can likewise use the feedback to plug into a few proven techniques for enhancing your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you a distinct pledge. If you don’t like it, you can request for a refund and you do not need to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you want on your side when you’re ready to get even more extensive with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?