Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your site only checked out 20% of the content you write.
People only check out the very first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you need to work with a copywriter.
However then you learn more about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more presence, attract more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent working with a company that doesn’t have clean and professional copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only discover what works after they go through some experimentation, get some genuine information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “pains” are, and where they presently live.
Specific, trusted, and constant “power” words that harness effective, psychological and emotional triggers that direct people to buy your services and items.
And that’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how important material marketing has become.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s finest friend and their worst opponent all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them all over it injures. Slowly, they remember why they need to alter, act, or merely make a different choice.
And after that, you’re their friend. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something even more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With numerous solutions, offers, services, opportunities, and items, the only possible method for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write great copy.”.
Except that every time you attempt, your words fail to persuade anybody to purchase– other than maybe your mama and a few faithful good friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Consider another principle in marketing that depends on strategic positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a seamless and natural method, your prospects won’t even recognize they’re being persuaded.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of knowledge depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He commits hundreds of hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own products and those of others using sales letters that have created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the best man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may appear comparable due to the fact that Jim Edwards worked on both– but that must just demonstrate how effective his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing people– and, typically, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Your words must generate really strong feelings from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage consumers to make a purchase choice, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to describe what they want to buy (page 104).
8 particular locations online that will reveal you the specific triggers inspiring your prospective consumers and getting them to spend their money. You can utilize this to place your own product, service, training, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the large amount of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that fantastic copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you sell. This area reveals formulas and design templates for advertisements, sales, and e-mails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize information to guide your decisions.
But you can also use the feedback to plug into a couple of proven methods for enhancing your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more thorough with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?