Russell Brunson Word Cloud

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headlines.

Visitors to your website just read 20% of the content you compose.

People only read the first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you believe you need to employ a copywriter.

Then you find out about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Word Cloud

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid working with a business that doesn’t have tidy and professional copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They only discover what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

If they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.

Particular, reliable, and constant “power” words that harness effective, emotional and psychological triggers that direct individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it pertains to encouraging people to purchase. It’s also a clear acknowledgement of just how essential material marketing has actually ended up being when you need to sell anything online.

Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That indicates you worth your prospects’ time and you wish to give them access to your deal as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to completely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s finest good friend and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to change, act, or merely make a different decision.

And after that, you’re their friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they want is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With so many solutions, deals, opportunities, services, and products, the only possible way for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a dependable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose fantastic copy.”.

Other than that whenever you attempt, your words stop working to encourage anybody to purchase– other than perhaps your mommy and a few faithful friends.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Consider another principle in marketing that depends on tactical positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and smooth method, your potential customers won’t even realize they’re being persuaded.

Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he understands his lane or area of competence depends on assisting business owners make profits from funnel structure.

Russell Brunson Word Cloud

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct response marketing company.

He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released several offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right man to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you a massive quantity of time. It’s the perfect option to creating or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– however that should just show how effective his capability as a copy creator really is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “tricks” to convincing individuals– and, frequently, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Word Cloud

These insights and secrets work together so you can use the formulas to build persuasion with time. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words ought to generate extremely strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they want to buy (page 104).

8 particular places online that will show you the precise triggers encouraging your potential clients and getting them to spend their money. You can use this to position your own product, service, training, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that great copywriting leaves hints. This section exposes solutions and design templates for emails, sales, and ads letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through advertisements, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.

But you can likewise use the feedback to plug into a few proven methods for improving your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you an unique pledge. If you don’t like it, you can ask for a refund and you don’t have to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.

sales story secrets.

When you’re prepared to get even more in-depth with finding out copywriting tricks for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.

What I understand for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.