Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site just checked out 20% of the material you compose.
People just read the very first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you should hire a copywriter.
But then you learn more about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more presence, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, though, and they’ll avoid working with a business that does not have clean and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness powerful, psychological and mental triggers that guide people to purchase your services and products.
Which’s exactly what Copywriting Secrets, a basic and effective book for anybody who wants to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring individuals to buy. When you require to offer anything online, it’s likewise a clear recognition of simply how important content marketing has become.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to fix a problem to completely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst enemy all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them everywhere it hurts. Slowly, they remember why they require to alter, take action, or simply make a various decision.
And then, you’re their buddy. You offer them a service that actually works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and purchase. However the reality is that copywriting is about trading something even more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With so many services, offers, services, products, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful was part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write great copy.”.
Other than that each time you attempt, your words stop working to persuade anybody to buy– except possibly your mama and a couple of devoted pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Consider another idea in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a smooth and natural method, your prospects will not even recognize they’re being encouraged.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of proficiency depends on helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He dedicates hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your deal to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can save you a huge quantity of time. It’s the perfect alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– however that must simply demonstrate how powerful his capability as a copy developer truly is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, typically, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words must elicit extremely strong emotions from people and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers use to describe what they want to purchase (page 104).
8 specific locations online that will show you the precise triggers inspiring your potential customers and getting them to invest their cash. You can utilize this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that great copywriting leaves ideas. It’s that great copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you sell. This area exposes formulas and design templates for advertisements, emails, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the best method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can use information to assist your decisions.
You can also use the feedback to plug into a few tested techniques for enhancing your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you an unique guarantee. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you desire on your side when you’re ready to get even more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?