Sales Closes Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headings.

Visitors to your site only checked out 20% of the content you compose.

People just read the very first two words on a line– generally, they miss out on the 3rd word.

It’s numbers like this that make you believe you ought to employ a copywriter.

Then you learn about the expenses of employing a copywriter to get more clicks:

Sales Closes Russell Brunson

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more presence, bring in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have tidy and expert copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter knows what works. They only find out what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re spending the most time, and refine the copy based on the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.

Particular, trusted, and consistent “power” words that harness effective, psychological and mental triggers that assist people to purchase your products and services.

And that’s exactly what Copywriting Secrets, a powerful and essential book for anybody who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.

It’s a testimony to the power of words when it comes to encouraging people to buy. When you require to sell anything online, it’s also a clear acknowledgement of just how important content marketing has ended up being.

Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to give them access to your offer as clearly and strategically as possible.

Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve an issue to completely gung-ho about your solution.

In my experience, copywriting is easier: It’s like being somebody’s finest buddy and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.

Using words, you continue to poke them all over it injures. Slowly, they remember why they need to change, act, or just make a different choice.

And then, you’re their friend. You use them an option that actually works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting is about trading something even more important.

Something that’s almost a limited resource.

Which’s attention.

With many options, offers, opportunities, products, and services, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a trustworthy way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “write great copy.”.

Except that every time you try, your words stop working to convince anyone to purchase– except possibly your mom and a couple of faithful friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.

Does this sound familiar?

If not, read that quote once again.

Consider another idea in marketing that counts on tactical placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a natural and smooth way, your prospects will not even recognize they’re being convinced.

Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or location of competence lies in assisting business owners make profits from funnel building.

Sales Closes Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing company.

He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online considering that he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

So if this isn’t the ideal person to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can save you an enormous quantity of time. It’s the best alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Because Jim Edwards worked on both– however that should just show how powerful his capability as a copy developer really is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading individuals– and, typically, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Sales Closes Russell Brunson

These tricks and insights interact so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Your words must elicit really strong emotions from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince customers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers use to describe what they wish to buy (page 104).

8 specific locations online that will show you the specific triggers motivating your prospective customers and getting them to spend their money. You can utilize this to place your own product, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the large amount of details Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This area reveals solutions and templates for sales, advertisements, and e-mails letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through advertisements, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to use four standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a couple of tested methods for improving your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you want on your side when you’re all set to get back at more in-depth with learning copywriting secrets for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.

What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.