Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your site just read 20% of the content you write.
People only check out the first 2 words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
But then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, though, and they’ll avoid working with a company that doesn’t have clean and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only discover what works after they go through some experimentation, acquire some real information around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and constant “power” words that harness effective, psychological and psychological triggers that assist individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and effective book for anybody who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to motivating individuals to buy. When you require to sell anything online, it’s also a clear acknowledgement of just how essential material marketing has actually become.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst enemy all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, act, or simply make a various decision.
And then, you’re their friend. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
With many options, offers, products, opportunities, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose excellent copy.”.
Except that whenever you attempt, your words fail to convince anybody to buy– except perhaps your mom and a couple of loyal buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Think of another idea in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a natural and smooth way, your potential customers will not even recognize they’re being persuaded.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He commits numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online given that he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Most importantly, he utilized his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the best man to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can save you a massive amount of time. It’s the ideal option to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Due to the fact that Jim Edwards worked on both– however that need to just show how effective his capability as a copy developer truly is, they may appear similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, typically, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Your words ought to elicit really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage customers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers use to explain what they want to buy (page 104).
8 particular places online that will reveal you the precise triggers inspiring your potential clients and getting them to invest their money. You can use this to place your own item, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that excellent copywriting leaves clues. It’s that terrific copy can always be plugged in and “built” utilizing formulas– and these work no matter what you sell. This area exposes formulas and design templates for ads, emails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, advertisements, and e-mails letters? And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize data to guide your choices.
You can also use the feedback to plug into a few proven approaches for enhancing your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you sell.
sales story tricks.
This is the book you desire in your corner when you’re prepared to get back at more extensive with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?