Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your site only read 20% of the material you write.
Individuals just read the very first two words on a line– typically, they miss the third word.
It’s numbers like this that make you think you should work with a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more exposure, draw in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have clean and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They only learn what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, psychological and emotional triggers that direct people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to motivating individuals to purchase. It’s likewise a clear acknowledgement of just how essential material marketing has actually become when you need to sell anything online.
Many people hear “copywriting” and they think they’re talking with someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to give them access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to solve an issue to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst opponent all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they require to change, take action, or just make a various choice.
And after that, you’re their friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With many solutions, offers, products, chances, and services, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose excellent copy.”.
Except that whenever you try, your words stop working to persuade anybody to purchase– except maybe your mama and a couple of faithful buddies.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Consider another principle in marketing that depends on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and seamless way, your potential customers will not even recognize they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency depends on helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He devotes numerous hours every year to training individually company owner in the Funnel Scripts community.
He’s a very popular author who has actually been running online given that he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you a huge amount of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– however that ought to simply show how powerful his capability as a copy creator genuinely is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing people– and, frequently, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” method. Your words should generate very strong feelings from people and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage clients to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 particular places online that will reveal you the precise triggers inspiring your prospective consumers and getting them to spend their money. You can utilize this to position your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that excellent copywriting leaves hints. It’s that fantastic copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area exposes solutions and templates for sales, e-mails, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use information to guide your decisions.
You can likewise utilize the feedback to plug into a couple of proven approaches for enhancing your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more in-depth with learning copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?