Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headlines.
Visitors to your site only checked out 20% of the content you write.
People only check out the very first 2 words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you ought to employ a copywriter.
Then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, though, and they’ll prevent working with a business that doesn’t have expert and clean copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They only find out what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re spending the most time, and refine the copy based on the results.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “discomforts” are, and where they currently live.
Specific, dependable, and constant “power” words that harness effective, psychological and psychological triggers that direct individuals to buy your services and products.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging people to buy. It’s likewise a clear acknowledgement of simply how important material marketing has become when you need to offer anything online.
Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to completely gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to alter, do something about it, or just make a different decision.
And after that, you’re their best friend. You offer them an option that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of solutions, offers, products, chances, and services, the only possible method for your readers and potential customers to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write fantastic copy.”.
Except that every time you attempt, your words fail to persuade anyone to buy– except possibly your mom and a few loyal friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Think about another concept in marketing that counts on tactical positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural method, your prospects will not even realize they’re being persuaded.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of know-how depends on helping business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been operating online because he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the best person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you a huge amount of time. It’s the best alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may appear comparable because Jim Edwards worked on both– but that need to just show how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, typically, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to generate really strong feelings from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade clients to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they wish to purchase (page 104).
8 specific places online that will reveal you the exact triggers encouraging your possible customers and getting them to spend their cash. You can use this to position your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large amount of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This section exposes solutions and templates for emails, ads, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, ads, and emails letters? And the finest way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can utilize data to assist your decisions.
You can also utilize the feedback to plug into a few tested methods for enhancing your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more in-depth with finding out copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?