Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your site just checked out 20% of the content you compose.
Individuals just read the first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you believe you must work with a copywriter.
However then you learn more about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have clean and professional copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just discover what works after they go through some experimentation, get some genuine data around where clients are leaving and where they’re investing the most time, and improve the copy based on the results.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.
Specific, trusted, and constant “power” words that harness effective, emotional and mental triggers that direct individuals to purchase your services and items.
Which’s exactly what Copywriting Secrets, a essential and powerful book for anyone who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how essential material marketing has actually ended up being.
Most people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to completely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they require to change, act, or simply make a different decision.
And then, you’re their friend. You use them a service that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With a lot of services, deals, services, items, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and remain devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write excellent copy.”.
Except that every time you attempt, your words stop working to persuade anybody to buy– except possibly your mommy and a couple of loyal buddies.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote once again.
Think of another principle in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a smooth and natural method, your potential customers won’t even realize they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of know-how lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online given that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a huge amount of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may appear similar since Jim Edwards worked on both– but that need to simply show how powerful his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” strategy. Your words ought to elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they want to purchase (page 104).
8 specific locations online that will show you the precise triggers motivating your potential customers and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that terrific copywriting leaves hints. It’s that excellent copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This section exposes formulas and templates for emails, advertisements, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy faster. And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your choices.
You can also use the feedback to plug into a couple of tested methods for improving your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you desire in your corner when you’re all set to get back at more in-depth with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?