Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your website just checked out 20% of the content you compose.
People just check out the first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
But then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have expert and tidy copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They only discover what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness effective, psychological and psychological triggers that direct people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a basic and effective book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it comes to motivating individuals to buy. It’s also a clear recognition of just how essential content marketing has actually ended up being when you require to sell anything online.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to fix a problem to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they need to change, do something about it, or simply make a various choice.
And after that, you’re their friend. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
With a lot of options, deals, services, opportunities, and products, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write terrific copy.”.
Except that every time you try, your words fail to convince anyone to purchase– except possibly your mom and a few loyal pals.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that depends on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a natural and smooth way, your potential customers will not even recognize they’re being convinced.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or location of expertise depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to training individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online given that he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you a massive quantity of time. It’s the perfect option to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might seem comparable since Jim Edwards dealt with both– however that should simply demonstrate how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” method. Your words ought to elicit very strong emotions from people and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage customers to buy decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to describe what they wish to buy (page 104).
8 particular locations online that will show you the precise triggers motivating your potential consumers and getting them to spend their money. You can utilize this to position your own item, service, coaching, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This section exposes formulas and design templates for advertisements, sales, and e-mails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, ads, and e-mails letters? And the best way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use data to guide your choices.
But you can likewise utilize the feedback to plug into a couple of tested approaches for enhancing your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you an unique promise. If you do not like it, you can request a refund and you do not have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with learning copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?