Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headings.
Visitors to your site just checked out 20% of the material you write.
People just read the very first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you should employ a copywriter.
But then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more presence, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, though, and they’ll prevent working with a company that doesn’t have tidy and professional copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, psychological and emotional triggers that assist individuals to purchase your product or services.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wants to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to encouraging individuals to purchase, it’s a testimony to the power of words. When you require to sell anything online, it’s likewise a clear acknowledgement of just how important content marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to give them access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to fix a problem to completely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst opponent all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to alter, do something about it, or simply make a different decision.
And then, you’re their buddy. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With so many services, deals, services, opportunities, and items, the only possible way for your prospects and readers to trust you, purchase from you, and stay faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write great copy.”.
Except that whenever you attempt, your words fail to convince anyone to buy– except perhaps your mom and a couple of devoted pals.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think about another concept in marketing that depends on strategic placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and smooth way, your potential customers will not even understand they’re being convinced.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of knowledge depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has been operating online because he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the best option to keeping an internal copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may appear comparable since Jim Edwards dealt with both– but that need to simply show how powerful his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, often, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to build persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” strategy. Your words ought to generate very strong feelings from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade clients to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 particular locations online that will reveal you the specific triggers motivating your potential customers and getting them to spend their money. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves ideas. This area reveals formulas and templates for emails, advertisements, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use data to direct your decisions.
But you can likewise utilize the feedback to plug into a few proven techniques for improving your ads, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you an unique promise. If you don’t like it, you can request for a refund and you do not need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more thorough with discovering copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?