Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your site just read 20% of the material you compose.
People only check out the very first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
However then you discover the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent doing business with a business that does not have professional and clean copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They only learn what works after they go through some experimentation, gain some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.
Specific, dependable, and constant “power” words that harness effective, mental and psychological triggers that assist people to buy your services and products.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testament to the power of words. When you need to offer anything online, it’s likewise a clear recognition of simply how essential material marketing has become.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve an issue to absolutely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they require to change, do something about it, or simply make a different decision.
And then, you’re their buddy. You provide them an option that in fact works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With many solutions, offers, services, items, and opportunities, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Other than that every time you try, your words stop working to persuade anyone to buy– except possibly your mommy and a few devoted pals.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that counts on strategic positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and smooth way, your potential customers will not even understand they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of competence lies in helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online given that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the best man to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can conserve you a huge quantity of time. It’s the best option to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may seem similar since Jim Edwards worked on both– however that need to simply demonstrate how powerful his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing people– and, typically, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words need to elicit extremely strong emotions from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince customers to purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to explain what they want to buy (page 104).
8 particular places online that will reveal you the exact triggers motivating your prospective clients and getting them to spend their cash. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This section reveals solutions and templates for ads, sales, and emails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, emails, and advertisements letters? And the best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a couple of proven techniques for improving your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique promise. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you want on your side when you’re prepared to get even more extensive with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?