Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headlines.
Visitors to your site just read 20% of the material you write.
Individuals just read the very first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is great sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, though, and they’ll prevent doing business with a business that does not have clean and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only find out what works after they go through some trial and error, acquire some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Particular, trustworthy, and consistent “power” words that harness effective, psychological and psychological triggers that direct individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of just how essential material marketing has actually ended up being when you need to sell anything online.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve an issue to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst opponent all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them all over it injures. Gradually, they remember why they require to alter, take action, or merely make a different decision.
And after that, you’re their best friend. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. But the truth is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
And that’s attention.
With numerous solutions, deals, services, products, and opportunities, the only possible method for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write terrific copy.”.
Except that whenever you try, your words fail to convince anybody to purchase– other than maybe your mother and a few devoted good friends.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, read that quote again.
Consider another idea in marketing that counts on strategic placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a natural and smooth way, your potential customers won’t even understand they’re being persuaded.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of know-how depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online because he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the right guy to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you an enormous amount of time. It’s the perfect option to developing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Since Jim Edwards worked on both– however that must just demonstrate how effective his ability as a copy developer really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the middle!” method. Your words ought to generate extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage customers to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to describe what they wish to buy (page 104).
8 specific locations online that will reveal you the exact triggers motivating your potential customers and getting them to invest their money. You can utilize this to position your own item, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that fantastic copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “built” using solutions– and these work no matter what you offer. This section reveals solutions and design templates for advertisements, sales, and e-mails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a couple of tested methods for enhancing your sales, ads, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special promise. If you don’t like it, you can request for a refund and you do not have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more extensive with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?