Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your website only checked out 20% of the material you write.
People just read the very first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you must work with a copywriter.
But then you learn more about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have clean and expert copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some experimentation, acquire some real information around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they currently live.
Particular, reputable, and consistent “power” words that harness powerful, psychological and emotional triggers that direct individuals to purchase your products and services.
And that’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring individuals to purchase. It’s also a clear acknowledgement of simply how crucial content marketing has ended up being when you require to sell anything online.
Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix a problem to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them all over it injures. Slowly, they remember why they require to change, act, or just make a various choice.
And after that, you’re their best friend. You use them an option that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something much more important.
Something that’s almost a limited resource.
And that’s attention.
With so many options, offers, opportunities, services, and products, the only possible way for your prospects and readers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose terrific copy.”.
Other than that whenever you attempt, your words fail to persuade anybody to buy– other than maybe your mommy and a couple of devoted pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and seamless way, your potential customers will not even recognize they’re being persuaded.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of knowledge lies in assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts community.
He’s a very popular author who has actually been running online because he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect alternative to producing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Due to the fact that Jim Edwards worked on both– but that ought to simply demonstrate how powerful his capability as a copy developer really is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to convincing people– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” technique. Your words must elicit extremely strong feelings from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to describe what they wish to buy (page 104).
8 specific locations online that will show you the specific triggers motivating your possible clients and getting them to invest their money. You can use this to position your own item, service, training, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that terrific copywriting leaves hints. It’s that excellent copy can always be plugged in and “built” using formulas– and these work no matter what you sell. This section exposes solutions and design templates for sales, emails, and ads letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through emails, ads, and sales letters? And the finest method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize information to guide your decisions.
You can likewise use the feedback to plug into a couple of proven techniques for improving your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a special promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re ready to get back at more thorough with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?