Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your site only read 20% of the material you compose.
Individuals just read the very first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you should work with a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more presence, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, though, and they’ll prevent working with a business that doesn’t have professional and tidy copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only discover what works after they go through some trial and error, acquire some real information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.
Particular, trusted, and consistent “power” words that harness powerful, psychological and psychological triggers that assist people to buy your services and products.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wishes to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to purchase, it’s a testimony to the power of words. When you require to sell anything online, it’s likewise a clear recognition of just how essential content marketing has become.
Most people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to solve an issue to totally gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they remember why they require to alter, act, or just make a different choice.
And then, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of services, deals, services, opportunities, and items, the only possible way for your readers and potential customers to trust you, buy from you, and stay faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write excellent copy.”.
Other than that each time you try, your words stop working to persuade anybody to purchase– except perhaps your mother and a couple of loyal buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Consider another concept in marketing that counts on tactical positioning, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a smooth and natural method, your potential customers will not even realize they’re being persuaded.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of know-how depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct response marketing company.
He devotes hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been running online considering that he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you a huge quantity of time. It’s the best option to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Since Jim Edwards worked on both– but that must just show how effective his capability as a copy developer really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to persuading people– and, often, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words ought to elicit very strong feelings from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers utilize to explain what they want to purchase (page 104).
8 particular places online that will reveal you the exact triggers inspiring your possible consumers and getting them to invest their cash. You can utilize this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves ideas. This section reveals solutions and design templates for emails, ads, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to assist your decisions.
However you can likewise utilize the feedback to plug into a few proven techniques for enhancing your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more in-depth with finding out copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?