Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your website just checked out 20% of the material you write.
Individuals just check out the first 2 words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
But then you learn more about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll avoid working with a company that doesn’t have professional and tidy copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some experimentation, acquire some real data around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.
Specific, reliable, and consistent “power” words that harness effective, emotional and psychological triggers that direct individuals to buy your services and products.
And that’s exactly what Copywriting Secrets, a essential and powerful book for anyone who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns inspiring people to buy. When you require to offer anything online, it’s likewise a clear recognition of simply how important material marketing has ended up being.
Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix a problem to absolutely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s finest friend and their worst opponent all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start off explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them all over it injures. Slowly, they remember why they need to change, do something about it, or simply make a different choice.
And then, you’re their friend. You offer them a service that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something even more important.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of solutions, deals, products, opportunities, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose terrific copy.”.
Except that whenever you attempt, your words stop working to encourage anybody to purchase– other than possibly your mother and a few loyal pals.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a smooth and natural way, your prospects won’t even realize they’re being convinced.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency lies in helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He devotes hundreds of hours every year to training individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online since he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the best person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the best alternative to developing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may seem similar since Jim Edwards dealt with both– however that ought to just demonstrate how powerful his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading people– and, typically, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words ought to generate really strong emotions from people and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 particular places online that will show you the specific triggers motivating your potential customers and getting them to invest their money. You can utilize this to place your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the large quantity of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that terrific copywriting leaves clues. It’s that fantastic copy can always be plugged in and “built” utilizing solutions– and these work no matter what you sell. This section exposes formulas and templates for emails, ads, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
However you can likewise use the feedback to plug into a couple of proven methods for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a special guarantee. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more thorough with discovering copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?